Roadtrip Explorer - Look beyond applications

Look beyond applications

We ensure that decisions can be made on qualitative data. You can have 1,000 applicants, but ultimately it is about the handful of candidates who get further in the application process. Those qualitative candidates are what you want to focus on with your entire process. From start to finish.

We provide answers to:

Not raw data, but insights

A few numbers in a Spreadsheet, a .csv on the Drive, a dashboard lying gathering dust – we all know it. What you want are insights. Insights that you can pick up immediately and make an immediate impact with. Today, tomorrow, but also definitely in the longer term.

A report that offers you insights into the performance of your werkenbij site, your campaigns and/or other components you would like to see on a monthly basis. Based on our experience, we have created a number of templates - but please challenge us to create something specific.

To make sure we understand you and your business case and you understand the insights we provide, we schedule monthly sessions. In half an hour, we walk you through the document(s) and there is room to ask questions. Together, we make sure you can move forward.

Data never stands still - just like your campaigns should never stand still. Real-time campaign optimisation based on data from your ATS. So that you (or the agency you work with) optimise for quality - and not quantity. One step closer to that one hire.

‘For Dutch Railways, data is indispensable for attracting and retaining the right talent. Thanks to Explorer, we gain valuable insights into the performance of our worksite, allowing us to optimise the candidate experience and continuously improve our recruitment strategies.’

Sheena Hartlooper

Recruitment Marketer at NS

Every action in the ATS is a trigger

In the ATS, quality is determined. Recruiters indicate there that someone is qualitative by dragging or otherwise moving them to the next stage. That action, changing a candidate’s status, is a trigger for us to update reports and tell connected media channels that we want more candidates like that.

Focus on qualitative metrics

The days when we could get away with the number of impressions and how many likes a Facebook post had in reports are (thankfully) over. We no longer want to know how many clicks Indeed generated: how many quality candidates did it get me? With Explorer, we bring focus to the really important metrics.

All your tools, seamlessly connected

The best tools are tools that communicate with each other. Explorer ensures that your ATS data becomes the first link in communication. Link your ATS to media channels, reporting toolings and more. Do you have any questions about the possibilities? If so, please let us know.

A foundation built on data security

Your data belongs to you. That is why we adhere to strict privacy standards such as GDPR. To demonstrate that we care about data security, we are ISO27001 certified.

The bottom line

We want to be transparent not only in data, but also in the cost of Explorer. Hence we take a single line on that. And the implementation costs? We take care of those!

Frequently Asked Questions

(And the answers of course)

What does Explorer add to my own Analytics set-up (Google Analytics, Adobe Analytics or Piwik Pro)?

Explorer adds data from the ATS, data that is otherwise inaccessible in measurement tools such as Google Analytics, Adobe Analytics or Piwik Pro. This allows you to report not only on quantitative metrics (such as the number of candidates), but especially on qualitative metrics (such as candidate suitability). In addition, Explorer not only provides insight into this data, but also makes it available for recruitment marketing purposes, such as optimising channels with offline conversions.

How do you link to our ATS and do we (as a company) need to adjust anything for that?

We link to the ATS via Webhooks or API, depending on what the relevant ATS supports. This ensures a seamless and reliable integration, allowing us to access the relevant data directly and efficiently.

The great thing is: to be able to do this, you do not need to modify anything at all – not technically, but also not in your processes.

How can we use the data provided?

The data provided offers endless possibilities. You can use it for reports within measurement tools such as Google Analytics, Adobe Analytics or Piwik Pro, or integrate it into dashboarding tools such as Power BI and Looker Studio for in-depth insights. In addition, the data helps you analyse and optimise recruitment marketing campaigns so you can make better decisions based on qualitative results. If you have any questions or want to discuss use cases, get in touch. We are happy to think along with you!

About us

For over eight years, we have been active in recruitment marketing. We have extensive experience with large-scale advertising, diving into the smallest data details—and everything in between. Our approach is simple: you have questions, and we do everything possible to provide you with the right answers. We achieve this through in-depth research, asking plenty (really, plenty) of questions, and delivering clear next steps.

Have a question?

We are always open to discussing what we can improve for you. We’re always just an email or phone call away. Give it a try!