From Insights, to Improvements

We are stimulating data-informed recruitment processes.

Companies we are happy to call our clients

(among others, of course)

Sign up for our Nieuwsbrief

Yes, this is a newsletter, in Dutch. Not a shitty one with a lot of sales – we share insights.

The services we provide

reporting & dashboarding

Google Analytics 4

With a strong focus on recruitment metrics

We take the hassle out of setting up Google Analytics 4. We know the recruitment niche, as it is our core focus. Any custom work or requests are always welcome, of course.

+ additionally we setup intuitive and easy to use dashboards for recruitment teams and other stakeholders.

Google Analytics 4 implemented as you’d like to see for recruitment purposes: on job (category) level and with the full application funnel tracked.

Dashboarding in Looker Studio


Recruitment Concierge

On-going service and insights
to improve your recruitment

We have found that having data is not an end point: you want to do something with it. This is why we set up Recruitment Concierge. 

A service through which we offer monthly data sessions and on-going maintenance of Google Tag Manager, Google Analytics 4 and Dashboards. Make sure your recruitment marketing is set-up for success.

  • Monthly Data Sessions
  • Google Tag Manager support
  • Google Analytics 4 support 
  • Recruitment Marketing support 
  • Recruitment Advertising Support

employer brand measurement


Metrics to validate your Employer Brand

The world of employer branding cannot be captured in metrics like reach, impressions, video views or CTR. That is why we have set up our own Brand Study formula: Radar. This formula is lightweight, quick to activate, based on online advertising best practices and perfected to activate more often.

True validation of your Employer Brand proposition does not happen once a year. 

  • Online survey among passive and active potential candidates 
  • Insights into the attractiveness of your EVP pillars 
  • Peer (competitor) analysis
  • Breakdown on job category and country level



Make sure your jobs and/or employer brand is seen

The combination of having all the data (ATS, career site, job boards) and all the information (contact with recruitment teams) means we have been able to support many companies with advertising. This combination works because we can work on business goals and not just on spending budget. 

Next to that, we can provide additional insights to improve because we have additional insights through our other service. 

Support from idea to live campaign for both Employer Branding and Job Marketing on channels as: 

  • Meta
  • Twitter
  • LinkedIn
  • Google (Ads, Youtube, Display) 
  • Tiktok
  • Snapchat
  • Jobboards
  • More..

Frequent reporting and (bi-)weekly calls with stakeholders around quantity and quality of the campaigns.

What clients say

Jos van der Sommen, Rituals
"In recent years, we have worked with Roadtrip on several projects. Not only are they very nice people to work with, they also show a lot of expertise. They have a lot of knowledge on the subject, think "out of the box" and will always do everything to help you as best as they can."
Alice van der Vliet, DSM
"Working with Roadtrip is refreshing, fun, flexible, clear and focused. The ingredients you need for success in my opinion. They are very knowledgeable in multiple areas: tech and platform integration, data analytics, campaign activation and overall project management."
Previous slide
Next slide

Roadtrip Agency: the team

Moniek Boele

Technical Marketing Specialist

Veerle Kranenburg

Marketing Specialist

Jelmer Zuidema


Our latest posts

Questions? We're here

We know you expected to see an office location here – but Roadtrip Agency is fully remote.